Plasma presentations are a great way to build up business at specific times or with specific lines - introducing a happy hour, launching a new product or a lunchtime menu for example. They also give you the opportunity to profit from new product development and national promotions run by major suppliers.

Don’t just use your screens for football! At the very least have the pub’s logo spinning subtlety in 3D or a highly creative PowerPoint presentation with forthcoming events and promotions.

A prime example of a popular promotion is National Pub Football Week, in which leading independent pub groups have got together to encourage business around the Euro 2004 qualifier games. The promotion also involves major drinks manufacturers.